With our new campaign, we wanted to continue exploring the contrasts that make Verbier so special, and be more concrete. Enough simple statements, it’s time for action!

In Verbier, everything has the power to be exceptional, different and transformational. We just need to imprint the destination’s stamp: our boldness, our dynamism, our passion, our creativity and our sincerity. Here, ideas emerge, passions come alive, values are embodied, projects take shape and the mindset becomes a lifestyle. So let’s bomb down the slopes, enjoy, play and work, but always in the Verbier spirit!

Who better to interpret this radical move to action than our two characters? Mary the stylist took up working from home and moved to Verbier a few months ago to work on her new collection. There’s nothing like a change of scenery to spark inspiration! As for virtuoso Jax, a versatile musician, there are plenty of resources for better song-writing in between performing on two major international stages. These are two strong and complex characters who draw their energy from contrasts, Verbier style!

The variety of the vast space and all there is to be discovered in it are mirrored by the diverse mix of visitors we attract. Different worlds — one could sometimes say opposites — come together in one place: clienteles who don’t usually meet in the same destination mix here to become one. After a day’s freeriding or mountain-biking, an afternoon at the spa or a dazzling concert, an initiation to raclette or a hike, you can now meet all these people from different backgrounds in the same bar or restaurant in the evening. With the multitude of activities, from relaxation at one extreme to exciting thrills at the other, and the diverse visitors and personalities who make their destination come alive, Verbier is the destination of contrasts.

To express this diversity and these contrasts, we wanted to embody these differences with original, almost humorous characters, who don’t however seem out of place in Verbier. We could meet the cyclist in an evening gown sitting on the terrace of a chic restaurant, her muddy bike behind her. The freerider at table for a long raclette evening after a day of exhilaration on the snowy slopes. The shepherd with a refined look, fascinated as much by his herds as by the latest artistic trends. Or the elderly lady who walks up Rue de Médran in the morning, snowboard in hand, and comes back down in the evening, treating herself to some shopping in the station’s best boutiques. Whether you’re looking for thrills, hearing the call of wild nature, or seeking authenticity, relaxation or simply the best après-skis, the destination has something for everyone; even those looking for a little bit of each, all at once. And that’s Verbier.