Our history

The history of our territory and its development are strongly linked to tourism, particularly to ski tourism over the winter.

The year 1927 marks the official start of skiing in Verbier. Although people had already been flocking to the slopes situated above the village, this year marked the real beginnings of a tourist activity. The first hotels were developed in the centre of the village. The Swiss Ski School Verbier was established six years later to meet growing demand from tourists and visitors for training on the slopes. 1935 marked a turning point, with the road leading from Le Châble to Verbier village finally completed. However, it would be another fourteen years before the road would reach the Verbier resort. 1937 saw the creation of the Verbier Development Society, which would later establish and manage the Verbier Tourist Office.

Discover more about about the important historical dates of tourism in our destination before, after and today below!

First ascent of the Grand Combin

Construction of the Glacier du Gietroz hotel in Mauvoisin

Construction of the Panossière and Chanrion huts

First certification of the two hotels operating in Fionnay

Foundation of L'Avenir and La Concordia brass bands

Construction of the Hotel Beau-Site in Chemin

Construction of the Mont-Fort hut

First certification of the operation of the Mont Fort and Rosablanche pensions in Mondzeu (Verbier-Station)

Active mining on Mont-Chemin (marble and iron)

Opening of the Sport Hotel in Verbier

Foundation of the Swiss Ski School in Verbier

Creation of La Société de développement de Verbier

1950 - 2020

1950
1951 - 1958
1960
1961
1968
1982
1994
1996
2009
2010
2014
2020

Inauguration of the first Médran chairlift

Construction of the Mauvoisin dam

Inauguration of the heated swimming pool in Verbier (Centre Sportif)

Creation of La Société de développement de Fionnay Haut-Val de Bagnes

Inauguration of the Mont-Gelé cable car

Village Le Châble, neige et ambiance hivernale

Creation of La Société de développement de Châble/Bruson & environs

Creation of a nature reserve in the Haut Val de Bagnes. This area is currently still protected under the IFP (Federal Landscape Inventory)

Inauguration of the Mont-Fort cable car

First edition of the Verbier Festival

Freeride World Tour 08, Verbier Suisse, Aurelien Ducroz

First edition of Verbier Xtreme

Vélo de route, route de Vebrier, Tour de France

Arrival of a stage of the Tour de France in Verbier

Merger of the two development societies and creation of La société de développement du Val de Bagnes

Creation of the Bike park

Creation of Verbier/Val de Bagnes - La Tzoumaz Promotion SA

Office du Tourisme de Verbier sous la neige

Consolidation of the Verbier Promotion and Tourist Office teams within Verbier Tourisme and relocation in the former Credit Suisse premises

#VERBIER INSPIRATION

View on Instagram

a few seconds ago

Instagram #verbier

Colorful sunset ! 🔥🔥🌞🌞🔥🤩🤩🤩🤩🤩 #grandcombin #verbier #verbier4vallees #bagnes #valaiswallis #swisspicks ##swissalps #swissmountains #swissmade #swissdesign #switzerlandwonderland #switzerlandpictures

View on Instagram

2 years ago

Instagram #lacdesvaux

Viser les sommets. • #myswitzerland #valais #verbier #riddes #tzoumazing #latzoumaz #lacdesvaux #hiking #landscape #nature #calm • Location : Col du Creblet, Riddes, Switzerland Photography : alain_jancek_photography • latzoumaz verbier valaiswallis

View on Instagram

2 years ago

Instagram #lacdesvaux

Turquoise blue vibrations! #verbier #lacdesvaux

View on Instagram

a year ago

Instagram #lacdesvaux

A paradise for hikers, fishermen and swimmers 🥾🎣🏊‍♂️ . . 📸: mofitrando #verbier #thisisverbier #lacdesvaux #valaiswallis #uniladventure #myswitzerland🇨🇭

View on Instagram

4 months ago

Instagram #pierreavoi

I’ve walked through the valleys of wilderness in time ✨ #fujixt5 #verbier #pierreavoi #hike #randonnée #mountain #summerinthemountains #friends #bluesunshade

View on Instagram

7 years ago

Instagram #vallondarbi

Somewhere over... the Vallon d'Arbi. #tzoumazing#latzoumaz#verbier#verbieralive#valaiswallis#verbier4vallees#weare4vallees#inlovewithswitzerland#Switzerland_ vacations#photooftheday#fatalframes#theimaged#agameoftones#wonderful_places#cbviews#feelthealps#instagoodmyphoto#bestvacations#ig_europe#unlimitedswitzerland#rainbow #vallondarbi #amazing #ig_swiss #earthfocus #fantastic_earth #pride #wandern #randonnée #hikingadventures

View on Instagram

6 years ago

Instagram #lacdesvaux

When the clouds clear up, friends show up . . . . . #verbier #lacdesvaux #myvaldebagnes #bealpine #myswitzerland #switzerland_vacations #igersvalaiswallis #artofvisuals #lifeonourplanet #tourtheplanet #sunset_vision #canon_photos #soft_vision #liveforthestory #agameoftones #visualscollective #travellingthroughtheworld #earthpix #beautifuldestinations #theglobewanderer #mthrworld #awesomeearth #neverstopexploring #stayandwander #awesupply #earthgallery #exploremore #discoverearth #houseoftones

View on Instagram

5 years ago

Instagram #vallondarbi

Lovely contrasts in the Vallon d’Arbi ☀️ #tzoumazing#latzoumaz#verbier#verbieralive#valaiswallis#verbier4vallees#weare4vallees#inlovewithswitzerland#switzerland#Switzerland_vacations#swiss_vacations#visitswitzerland#vallondarbi #snowandsun #summerinthealps #swissalps#randonnee #wanderferien#hikingadventures #hiking#sommerferien #summerholidays #perfectday #visitus #summerishere 📷@yourpanorama

View on Instagram

5 years ago

Instagram #pierreavoi

«I am in the mood to dissolve in the sky.» Virginia Woolf • • • #pierreavoi #verbier #verbier4vallees #valais #wallis #schweiz #switzerland #switzerlandpictures #igersvalaiswallis #igersswitzerland #inlovewithswitzerland #visualsoflife #alps #bestofthealps #myswitzerland #switzerland_bestpix #agameoftones #earthfocus #liveoutdoors #wildernessculture #folk #folkscenery #bestofthealps #wekeepmoments #roamtheplanet #exploretocreate #rtsplusbellelavue #feelthealps